Brand Overview


Mannington Adura® Flooring | Eagle River, WI
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Mannington Adura® Flooring


Adura is the next generation of luxury vinyl, and the fastest growing category in the flooring business. Why? Adura provides the look and elegance of wood, tile, or stone without the worry! Available in a variety of shapes, sizes, textures, and installation options, Adura delivers award-winning fashion to your home. With proprietary technology, Adura is engineered to look and feel like the real thing, easy to maintain, and is backed up by a limited lifetime residential/6 year light commercial warranty.

Armstrong Luxury Vinyl Floors | Eagle River, WI
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Armstrong Luxury Vinyl Floors


Our luxury vinyl tile creates stunning floors that are meticulously designed to look like hardwood or stone, and built to endure the busiest lifestyles. From time-worn wood to modern marble, enjoy nature's diverse beauty throughout your home — in the kitchen, bath, basement and beyond.

Alterna™ Luxury Vinyl by Armstrong | Eagle River, WI
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Alterna™ Luxury Vinyl by Armstrong


Alterna luxury vinyl tile offers the timeless elegance of slate, marble, and travertine in a floor that’s easy to live with. While Alterna may look like stone, it feels warm and comfortable to your feet, and absorbs sound for a quieter home. Our new collection of urban-inspired designs features weathered metal, concrete-infused motifs, and linen and timber textures.

Naturelle Luxury Vinyl Tile | Eagle River, WI
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Naturelle Luxury Vinyl Tile


Adore started making vinyl tiles in 1979 in a small factory next to its parent company's chemical plant.

Congoleum® DuraCeramic | Eagle River, WI
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Congoleum® DuraCeramic


New DuraCeramic is warmer to the touch, more comfortable underfoot,

NAFCO Luxury Tile | Eagle River, WI
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NAFCO Luxury Tile


Tarkett was founded over 130 years ago and is now the largest resilient manufacturer in the world with over 28 production centers in more than 100 countries. In North America, Tarkett owns and operates nine manufacturing units that support a distribution network extending across the United States and Canada. Its comprehensive product lines are renowned in the industry for their high quality, diversity and innovation.

Commercial Brands


Moduleo Luxury Vinyl Flooring | Eagle River, WI
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Moduleo Luxury Vinyl Flooring


Moduleo introduces a new generation of luxury vinyl tiles and planks that combines the best in technology and innovation to inspire and transform your home.

Burke Luxury Vinyl Flooring | Eagle River, WI
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Burke Luxury Vinyl Flooring


BurkeMercer’s premium molded wall base, unsurpassed in quality and performance; the perfect choice for your next installation.

Featured Articles

Wood-Look Vinyl Flooring
Armstrong Luxury Vinyl Floors
Wood-Look Vinyl Flooring

There's a lot to love about hardwood flooring, but there may be times when vinyl is the best fit. Read about why wood-look vinyl flooring may be the right choice for your project — and what kinds of options you have if you decide to go this route.

Kitchen Flooring Guide
Alterna™ Luxury Vinyl by Armstrong
Kitchen Flooring Guide

The kitchen is the hub of your home, where you cook meals and gather for parties. Kitchen floors must withstand frequent foot traffic, dropped dishes and utensils, and spills galore. But because it’s a room you'll likely spend a lot of time in, it must also indulge your craving for great style.

Vinyl Flooring That Looks Like Stone
Alterna™ Luxury Vinyl by Armstrong
Vinyl Flooring That Looks Like Stone

Imagine the look of natural stone: the captivating mosaic shapes, the delicate veining and the gorgeous blend of organic colors and clefts. You can enjoy the beauty of materials like slate, travertine and quartz, artfully captured in stone-look vinyl flooring.

Decorating Walls with Flooring
Alterna™ Luxury Vinyl by Armstrong
Decorating Walls with Flooring

Wood on the walls was a popular mid-century decorating trend, and, like many looks of that time, it's recently re-emerged, new and improved. Discover how you can transform a room from top to bottom with the enduring beauty and durability of Armstrong products — on your walls.